This video is well worth the two minutes it takes to watch. It is from several years back, but remains a standard against which to measure all other ads.

I cannot tell you the product or industry it is advertising -- just watch and soon it will become clear to you.

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The Potlatch Principle: How to Build Customer Relationships Through Content Marketing is the title of a book proposal I wrote as an entry to a contest for new business authors. 

And guess what? I was selected as one of three finalists that will face off in a final round! Now it's up to you, the public, to decide the winner by voting for your favorite book idea. The winner gets to have their book published and receives a coaching package for first time authors.

The contest was sponsored by Networlding, a successful social media consulting, coaching, implementation and integration firm based in Chicago. The contest was administered through CrowdSPRING, an online company that helps people access creative talent from around the world and one to which I have been a member since May 2009. 

I invite you to read about the three proposed books and cast your vote here. 

Here's my complete proposal for those who are interested. 

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Did you know June 30 is Social Media Day? Neither did I. It is a new event created by Mashable, the largest and most well known blog about social media. Here's what they have to say about it:

Today we acknowledge and celebrate the revolution of media becoming social. A day that honors the technological and societal advancements that have allowed us to have a dialogue, to connect and to engage not only the creators of media, but perhaps more importantly, one another.

To learn more, visit the Mashable blog.

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