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<title>TRC Cafe \\| Two Rivers Creative</title>
<link>http://www.tworiverscreative.com/</link>
<description></description>
<lastBuildDate>2010-08-11 16:37:21</lastBuildDate>
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<title>Perhaps the Best Ad Ever</title>
<description><![CDATA[This video is well worth the two minutes it takes to watch. It is from several years back, but remains a standard against which to measure all other ads.
I cannot tell you the product or industry it is advertising -- just watch and soon it]]></description>
<link>/blog/2010/08/11/20-perhaps-the-best-ad-ever.html</link>
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<item>
<title>What is The Potlatch Principle? </title>
<description><![CDATA[The Potlatch Principle: How to Build Customer Relationships Through Content Marketing is the title of a book proposal I wrote as an entry to a contest for new business authors. 
And guess what? I was selected as one of three finalists tha]]></description>
<link>/blog/2010/07/12/19-what-is-the-potlatch-principle-.html</link>
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<item>
<title>Happy Social Media Day 2010!</title>
<description><![CDATA[
 
Did you know June 30 is Social Media Day? Neither did I. It is a new event created by Mashable, the largest and most well known blog about social media. Here's what they have to say about it:
Today we acknowledge and celebrate the re]]></description>
<link>/blog/2010/06/30/18-happy-social-media-day-2010.html</link>
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