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<title>TRC Cafe \\| Two Rivers Creative</title>
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<pubDate>2010-08-11 16:37:21</pubDate>
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<title>Perhaps the Best Ad Ever</title>
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<dc:creator>Laura O'Shea</dc:creator>
<category><![CDATA[Marketing ]]></category>
<description>This video is well worth the two minutes it takes to watch. It is from several years back, but remains a standard against which to measure all other ads.
I cannot tell you the product or industry it is advertising -- just watch an</description>
<pubDate>Wed, 11 Aug 2010 16:37:21 -0400</pubDate>
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<title>What is The Potlatch Principle? </title>
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<dc:creator>Laura O'Shea</dc:creator>
<category><![CDATA[Social Media ]]></category>
<description>The Potlatch Principle: How to Build Customer Relationships Through Content Marketing is the title of a book proposal I wrote as an entry to a contest for new business authors. 
And guess what? I was selected as one of th</description>
<pubDate>Mon, 12 Jul 2010 00:42:37 -0400</pubDate>
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<title>Happy Social Media Day 2010!</title>
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<dc:creator>Laura O'Shea</dc:creator>
<category><![CDATA[Social Media ]]></category>
<description>
 
Did you know June 30 is Social Media Day? Neither did I. It is a new event created by Mashable,</description>
<pubDate>Wed, 30 Jun 2010 18:56:25 -0400</pubDate>
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